It was a doggy dog world, but Snoop Dogg has evolved since his
heralded 1993 debut album, Doggystyle. Now the D-O-double-G will take on a new
form as Snoop Lion, when he releases his upcoming reggae album Reincarnated.
On Monday, Snoop gathered friends, family and
media folks to announce his new project, produced by Diplo and Major Lazer, and
he also spoke at length about his evolution from a murderous MC to the more
enlightened Snoop Lion. Gone are songs like "Murder Was the Case";
now Snoop is bringing peace with "No Guns Allowed." It's a different
Snoop than the world is used to seeing, and even longtime friend and mentor Dr.
Dre didn't know what to think at first.
"He would see me come to rehearsals with all
of my Rastafari, my gear, my hair, my look. He was just peeping me out, and I
let him know I was doing a reggae project and working on the album and whatnot,
but he didn't really understand it until 'La La La' came out," Snoop told
MTV News.
"La La La," the first single from
Reincarnated, which Snoop released July 20, marked a new chapter in his musical
career, though he has always infused reggae lingo in tracks like the 1992 Dr.
Dre track "The Day the N---az Took Over" and his 1993 album cut
"Pump Pump."
During Monday's press conference, Snoop admitted
he got tired of rap and wanted to try something different. It was that yearning
that led him to Jamaica, where he recorded the new LP after he got a blessing
from Bob Marley's family, of course. "Now he understands that I'm fully
with it and I'm all in it to win it," Snoop said of Dre. "So he gets
it, and I got his support. He just didn't understand it because I didn't
explain it to him. I wasn't tryna keep it a secret; it just wasn't time to
unveil until now."
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