President
Obama and Republican challenger Mitt Romney each held unique financial
advantages headed into the final 19 days of the race after raising money at a
furious pace during the first half of October.
Romney's campaign and affiliated party committees raised $111.8
million between Oct 1. and 17, while Obama's reelection committee and party
allies pulled in $90.5 million, according to campaign finance reports filed
Thursday with the Federal Election Commission. The reports are the last
required before election day.
Despite Romney's cash advantage, Obama raised more directly into his
campaign committee, pulling in $54.4 million to Romney's $38 million.
That gives the president more flexibility in how he can use his
financial resources in the final stretch. As of Oct. 17, Obama had $93.6
million in the bank, while his GOP rival had $52.7 million.
Overall, however, Romney and his party allies had more on hand: $169
million, compared with almost $125 million held by the president and affiliated
Democratic committees.
In the end, it is likely that both candidates will exceed $1 billion
in money raised, breaking previous records. Since the beginning of the 2012
cycle, Obama's campaign and affiliated committees have already pulled in a
record $1.037 billion, according to FEC data and the nonpartisan Campaign
Finance Institute. That surpasses the $937 million he raised for his 2008 White
House bid through his campaign, the Democratic National Committee and three
joint fundraising committees.
Romney is also on track to break the billion-dollar mark, with a
total haul of $950.7 million now, some which has gone to the party's
congressional committees.
During the first 17 days of October, Romney burned through $62
million and Obama spent $82.9 million.
The spending is only going to intensify.
In a recent gathering of top donors in New York, Romney campaign
officials detailed their strategy for the final weeks; at that point they
planned to pump as much as $100 million into television and online ads between
Oct. 18 and election day. That massive bombardment would mean a substantially
expanded on-air presence for the campaign.
The Republican National Committee, which entered the final 19-day
period with $67.6 million on hand, plans to devote more money than planned to
advertising, Chairman Reince Priebus said Thursday.
Both candidates will be backed by outside groups, but GOP-allied
"super PACs" had a significant cash advantage over their Democratic
counterparts for the final leg of the race.
Priorities USA Action, the super PAC backing Obama, raised $13
million during the first half of October. More than half of its haul came from
just seven donors who gave $1 million each, including financier George Soros
and Mark Pincus, chief executive of online game company Zynga. The group spent
$10.2 million and had $10.1 million in the bank.
Meanwhile, the pro-Romney group Restore Our Future raised $20
million, with half its take coming from casino magnate and prolific Republican
donor Sheldon Adelson and his wife, Miriam, who each wrote $5 million checks a
week apart.
In all, Adelson has suggested he could spend more than $100 million
in the 2012 campaign. Together with his family, he has given at least $46.5
million in donations to groups that disclose their donations, according to
campaign finance reports.
Restore Our Future also collected $1 million from each of a quartet
of donors: Jerry Perenchio, former chief of Spanish-language media company
Univision; Julian Robertson, a billionaire hedge fund manager; Dallas-based
investor Harold C. Simmons; and Edward St. John, a Baltimore developer. All
except St. John are repeat donors to the group.
The pro-Romney super PAC also benefited from a rising stock market
this year. In June, the committee said it received stock worth $50,265 from
Sean Fieler, a New York financial analyst and chairman of a group called the
American Principles Project, which advocates a return to the gold standard.
When the committee sold the stock last week, it was worth $67,119.
After spending $12.5 million, almost entirely on media and direct
mail, Restore Our Future entered the final three weeks of the election with $24
million cash on hand.
American Crossroads, the other major Republican super PAC, brought
in $11.6 million, some from the same donors. Simmons wrote a $4 million check
on Oct. 12, bringing his total to the group to $12.5 million. Perenchio gave
$500,000.
Texas home builder Bob Perry and Robert B. Rowling, chairman of TRT
Holdings, also each added $1 million. Perry has given $5 million to American
Crossroads alone; Rowling's checks total $4 million.
After spending $21 million in the first 17 days of October, the
group entered the last leg of the campaign with $6.4 million.
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